Features vs. Benefits - an easy example
Published on: 30th November -0001
By PYXI CRM Team
Benefit: What you do with it
PYXI CRM Team: 30th Nov -0001 09:00:00
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Equifax fined £500,000 for failing to protect the personal information of up to 15 million UK citizens during a cyber attack in 2017
The ICO’s probe, carried out in parallel with the Financial Conduct Authority, revealed multiple failures at the credit reference agency which led to personal information being retained for longer than necessary and vulnerable to unauthorised acces... click to read more