£200k Fine for Unsolicited Texts

Published on: 13th December 2018

The Information Commissioner's Office has fined Tax Returned Limited £200,000 for sending 14.8 million unsolicited marketing texts.

The ICO found that:

"Tax Returned should have taken reasonable steps to make sure the data they obtained complied with the Privacy and Electronic Communications Regulation (PECR), which includes getting specific, prior consent from people receiving the messages." Read more about the judgement here.

This substantial fine not only reflects the scale of the infringement, but also the seriousness of the ICO's intent to act on rule-breaking around Data Privacy and Data Protection. In their judgement they clearly reinforce the obligation on the originator of the communication to ensure that permissions have been receieved, and that simply relying on third party list providers' assurance may not be enough to pass this test.

PYXI GDPR Team: 13th Dec 2018 08:25:00