Another Large Fine From ICO For Email Marketing Without Consent
Published on: 19th October 2018
By PYXI GDPR Team
The ICO has issed a £90,000 fine to Boost Finance Ltd, trading as findmeafuneralplan.com. BFL was behind 4,396,780 emails that were sent from January to September 2017. The emails were sent to people who had subscribed to websites operated by BFL’s affiliates, but who had not given their consent to receive them.
The Data Protection laws (GDPR, DPA and PECR) are clear that consent MUST be give before any emails of this nature should be sent.
Andy Curry, ICO Enforcement Group Manager, said:
“Companies seeking to use email marketing must make sure they follow the law. People would particularly expect this to be so when the subject may be perceived as sensitive, as in this case.
“Boost Finance relied heavily on their affiliates to deliver millions of unwanted messages to members of the public, and also ensure compliance with the law. However, it was Boost Finance’s responsibility to ensure they had valid consent to send the emails. Businesses should send marketing messages in compliance with the law or face potential enforcement action by the ICO.”
PYXI GDPR Team: 19th Oct 2018 09:23:00
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