Warning: Feast and Famine
There are two compelling reasons to grow your business consistently:-
- on a short-term basis, maintaining a healthy pipeline of jobs and/or clients hugely destresses life - minimising the dreased 'feast and famine' in your business will definitely help you sleep at night
- on a longer-term basis, if you plan to sell your company eventually, the consistency of growth is an important component of valuation
So you need to create a sales engine. This engine is likely to have a number of components and may be hard to build, but the place to start is simple: create a drum-beat weekly meeting to review sales opportunities.
Get started today, with a razor-like focus on making sure that all the actions you can take on your current opportunities are taken.
Over time, you can develop something that works optimally in your business - a sample agenda can be found here.